Lew wrote:
Require payment of the full license fee to receive the software at
all.
Owen Jacobson wrote:
That's extremely poor marketing.
And yet it's how almost all products are sold. Why not software?
When I go to the grocery store and by a cut of meat, they make me buy it
outright. Yet I keep going back.
When I go to a bookstore, they make me buy the book before I can remove
it from the store. Yet I keep going back.
When I bought my car, I had to get money into the dealer's hands before
the keys went into mine. I've bought three cars from the same dealer
over the years.
My computer purchase worked the same way. Buy first, take home second.
Very few items are sold with free samples first, relatively speaking.
This indicates to me that the burden of proof is on one who asserts that
full payment first is "extremely poor marketing". /Au contraire/, it
appears to me to be the standard, and "free sample first" the exception.
Can you point to marketing research that supports your assertion? What
seems obvious to me can be countervailed with evidence.
Microsoft seems to have succeeded pretty well with the "pay-first" approach.